Edible Ottawa

The Way We Eat

• Photo by Amy Zambonin

• For those nights when you fall through the door and want no further contact with the outside world, you can still eat a delicious, healthy, chefmade dinner from your favourite restaurant or caterer. You have only to pluck it from your doorstep or pull it from your freezer and apply a little heat.

• Welcome to the new grocery model. “In an industry that has stopped growing, prepared foods to eat on site or take home offer the opportunity to grow the pie,” explains Sylvain Charlebois, professor of food distribution and policy and senior director at Dalhousie University. The idea is to entice consumers in for the basics, but see them leave with premium, ready-to-go meals that are usually priced by weight.